Responsibilities covered executive coordination and communications for press interviews plus placement at and speeches for public events. Additional work included communications for all top-level domains administered by Afilias along with communications support for domains administered by Afilias customers. Also created messaging, articles, and media opportunities related to Afilias Internet security products.
Led strategy and execution of international communications, customarily achieving strong pick-up in such outlets as Wired, the Guardian, Bloomberg, Network World, BBC News, Reuters and National Public Radio.
Responsible for all social media, growing it significantly during my tenure. I expanded corporate Twitter impressions to 2.1M “opportunities to see” in 2013 and sharply increased Facebook followers with viral and paid campaigns to build consumer receptiveness toward purchasing top-level domains. In 2014, responsible for Twitter growth campaign, organically raising total number of corporate followers by 76 percent.
In coordination with Afilias executive team, led effort and wrote entry for Afilias’ being named as CIO 100 2014 honoree.
In 2013 and 2014, led USA / UK global surveys in regards to attitudes toward new generic top-level domains. Surveys resulted in strong USA and UK media attention as well as generating materials for ongoing public relations campaigns.
In 2012, achieved 3,776 global publication placements with 1.9B total “opportunities to see.”
Ghostwrote regular “IT Security” column for SecurityWeek plus blogs for corporate and product websites as well as bylined articles for business, luxury, and technology sites like MarketingProfs, RetailWeek, Business Review, .net, Management Today, CircleID and Internet Retailing.
Managed PR agencies in USA, UK and Germany, resulting in efficiencies of scale by coordinating agencies for consistent global messaging and strategic communications tactics.
